Strategic Plan

ASF’s previous Strategic Plan was scheduled to guide the organization through to the year 2023. In 2022, ASF Management and staff undertook a process to update the Plan with the philosophy of constant improvement. An updated Plan was presented to the joint ASF Boards of Directors in April 2023, and received unanimous support.

Structure of Plan

The updated Plan includes individual projects slated for completion, to collectively reach our overall Goal. These projects will be the focus of ASF’s work over the coming years, and continue our approach of “stretching” and challenging the organization to achieve and measure success based on two predominant criteria:

  1. Where there is the greatest positive impact for wild Atlantic salmon, and
  2. Where ASF staff understand we have the most opportunity for meaningful progress.

Foundational Projects, Innovation, and Transformation

This updated strategic plan does not include core activities such as administration, planning, supervision, or internal communications, but nonetheless is crucial to healthy organizational functioning.

“Foundational” projects are those included in the Strategic Plan that are ongoing with established methods of delivery, for instance our longitudinal salmon tracking and monitoring projects like smolt tracking as well as the Greenland Conservation Agreement. “Innovative” projects use new methods and approaches to achieve objectives, while “transformational” projects are designed to achieve significant and lasting change.

Goal:

Be The Global Leader in Wild Atlantic Salmon Conservation and Applied Research

Stopping expansion Supporting alternative aquaculture

Expanding to Canada Reopening Maine rivers Restoring the Kennebec

Complete program development Expand to 12 watersheds by 2030

Raise salmon awareness Strengthen the Greenland Salmon Conservation Agreement

Publish expert reports of key topics Respond to development, invasive species, and fishery management issues

Protect forests in salmon watersheds

Accelerate high impact research

Publish our results

Continue long-term salmon tracking program

Measure project effectiveness

Support and equip ASF staff

Nurture and grow the ASF community

Progress Reports

Check back here for updates!

We're here to help you keep Newfoundland & Labrador wild!

Learn more about ASF's work and get the latest river reports from around the Atlantic Salmon world by subscribing to Rivernotes today.  New subscribers will have their name entered to win a Sage rod and reel combo.  Watch our social media for a live draw on May 15th!

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We're here to help you keep Newfoundland & Labrador wild!

Learn more about ASF's work and get the latest river reports from around the Atlantic Salmon world by subscribing to Rivernotes today.  New subscribers will have their name entered to win a Sage rod and reel combo.  Watch our social media for a live draw on May 15th!

You have Successfully Subscribed!