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In The Field

ASF turns 75

Feb 8, 2023

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Percy Nobbs, a prolific Montreal architect, founded the Atlantic Salmon Association in 1948. He and other members focused on threats from overfishing and barriers across rivers, advocating strongly for government leadership. Photo ASF

In a Montreal hotel in 1948 the Atlantic Salmon Association was born. The name changed to Atlantic Salmon Federation in 1981, after merging with the International Atlantic Salmon Foundation, but the mission is consistent: conserve and restore wild salmon and wild rivers.

To celebrate ASF’s 75th, we will be featuring past projects, old media, and funky tidbits throughout 2023. We’ll also do some giveaways on our social media channels, starting soon with the chance to win a 75th anniversary ASF hat.

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The leather patch on ASF's 75th anniversary hat is designed to stand the test of time. Stay tuned to ASF social media in the coming weeks for your chance to win a hat. Photo ASF

ASF’s 75th anniversary logo was created by our marketing manager Peter Dore. He went back to the first issues of the Atlantic Salmon Journal for inspiration and found what he was looking for – something simple, elegant and symbolic.

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ASF's 75th anniversary logo was designed by Peter Dore.
If you have stories, photos, or suggestions for anniversary features, please get in touch with our communications team: