Alain Bergeron is the co-founder of SYRUS, a strategic communications firm established in 2013 to align business strategy with communications solutions tailored to each client’s unique context. With more than 35 years of experience in reputation management, stakeholder engagement, and complex issue resolution, he specializes in positioning communications as a lever for business performance and long-term success. Prior to founding SYRUS, Alain held senior communications roles at leading Canadian companies, where he led initiatives in crisis management, labour relations, investor relations—including a Crown corporation IPO—M&A, brand repositioning, and major organizational transformations.

Alain has worked across a wide range of industries including transportation, tourism, media, aerospace, pharmaceuticals, mining, finance, and advertising. He serves on the boards of Tennis Québec and the Atlantic Salmon Federation, where he combines professional insight with personal passion. Outside of work, he enjoys time with family, as well as fishing, hunting, and playing tennis.