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Louie Porta to become CEO of ASF

After 29-years leading the Atlantic Salmon Federation, Bill Taylor announces his retirement 

ST. ANDREWS, N.B. – After an extensive international search led by a panel of ASF U.S. and ASF Canada Directors, Louie Porta has been selected as the next President and Chief Executive Officer of ASF.


Porta, an experienced conservationist, is the founder of Oceans North, Canada’s largest ocean-focused charity. As Executive Director at Oceans North, Porta embraced a community-first approach, empowering individuals to take responsibility for the well-being of natural spaces.


With Oceans North, Porta played a crucial role in helping establish a large National Marine Conservation Area off the northern tip of Baffin Island. He has served as a senior advisor to the International Institute of Sustainable Development and represents Canada on the Commission for Environmental Cooperation.


“ASF is expanding programs, growing our network of partners and donors, and achieving positive results for wild Atlantic salmon from Maine to Greenland,” stated Eric W. Roberts, Chair of ASF’s U.S. Board of Directors. “We are confident that Louie will build on this and help us address current and future threats facing wild Atlantic salmon.”


Porta will begin his role this summer, working closely with outgoing CEO Bill Taylor until September 30th when Bill formally steps down. Taylor will stay on with ASF as a senior advisor and fundraiser.


“Bill’s legacy from 29 years as CEO is the recognition of ASF as the global leader in wild Atlantic salmon conservation and research,” remarked Brian Porter, Chair of ASF’s Canadian Board of Directors. “After decades of decline, Atlantic salmon returns to North America have stabilized and are increasing in many regions. Bill and the ASF team have played a significant part in this achievement.”


The search was led by a committee of ASF directors, working with an executive search firm. Committee members include Stephen Lloyd, Susan McArthur, John Thompson, John Cornell, and Don Calder, who collectively spent hundreds of hours on the task. Thank you!


For more information, contact:

Neville Crabbe, ASF Communications

(506) 467-6804