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Serge Collin Joins ASF as NB Regional Program Director

Apr 28, 2023

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Serge Collin, the new NB Regional Program Director

ASF is pleased to introduce Serge Collin, the newest member of our team. Serge has joined our Regional Programs team as the New Brunswick Program Director.

In his previous work with the New Brunswick Department of Tourism, Heritage, and Culture, he led the fishing and hunting marketing sector. Serge brings essential experiences in project management and building relationships with Indigenous communities, watershed organizations, outfitters, and communities.

Additionally, Serge is an avid outdoorsman who loves being on the river and trails. He is passionate about fly fishing, fly tying, hunting, camping, canoeing, and snowmobiling. He is bilingual and lives on the island of Lamèque in northern New Brunswick.

Serge is proud to be part of the ASF team.

“I’ve been fortunate to have a career where I’ve worked with amazing people…blending work with my passions; either through community and economic development, or through tourism, promoting this wonderful province.

Now, by joining ASF and the Atlantic salmon community, this will be an opportunity for professional and personal continuity and growth.

How lucky can one be, to experience this, more than once in his career, still escapes me.”

If you have any questions about New Brunswick Programs feel free to contact Serge at